DRAFT Magazine

We’ve been keeping tabs on Flying Fish Brewing Co.’s Exit Series since it debuted last April. The conceit: the New Jersey beermaker is producing a line of big bottles dedicated to exits on the Turnpike. Cute.

Apparently, we weren’t the only ones who noticed. In honor of the newest selection, Exit 1 Bayshore Oyster Stout, freelance jack of all trades Jeff Linkous produced a video called “The Bayshore, Oysters & Beer” dedicated to the brew. It’s long — 8 minutes and 22 seconds! — but well worth watching especially early on a Tuesday morning. Face it, you’re not getting anything done anyway.

Back in April, we told you about Flying Fish Brewing Co.’s Exit Series, a line of beer named after exits on the New Jersey turnpike.

At the time we thought it was a charming tribute to America’s worst road, but various organizations don’t agree. Joe Orlando, a spokesman for the New Jersey Turnpike Authority, thinks the beers will cause people to associate drinking with highways, while Mindy Lazar, executive director of New Jersey’s chapter of Mothers Against Drunk Driving, went one step further.

“The combination of a roadway and advertising for any kind of a beer doesn’t make any kind of sense,” she told the Associated Press. “This is almost a mockery.”

Gene Mueller, president of Flying Fish, responded calmly and rationally to Lazar’s concerns. “The one thing that both of us agree is drinking and driving is never an option,” he said.

We’d imagine Lazar’s exit will not be getting its own beer.