New Belgium visits Patagonia

Patagonia and New Belgium have a lot in common.

The brands got their names after their founders took epic outdoor trips. For Patagonia it was Yvon Chouinard mountain climbing in the Andes, and for New Belgium it was Jeff Lebesch taking a fat tire bike tour of European villages.

For both companies, being environmentally responsible drives everything they do. Their shared membership in 1% for the Planet is just the beginning.

They’re both favorites of the active lifestyle set, whether it’s wearing Patagonia gear while running or biking to New Belgium’s Tour de Fat.

And now, they share in a beer in common.

The companies announced a limited release of an organic lager called California Route, which according to Patagonia is “canned for adventure.” The beer celebrates Patagonia’s 40th anniversary.

If you’re fast, you can discover the beer in Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura.

Posted on Thursday, November 14th, 2013