It’s official: People like beer more than ever
By Noah Davis • Nov 17th, 2009 • Category: Beer News
The American Consumer Satisfaction Index released its third quarter study detailing the preferences of United States citizens. According the survey, people now like beer more than ever before.
Beer drinker satisfaction is at an all-time high, rising 1 percent to 84, perhaps following the same pattern as chocolate and sweets. Anheuser-Busch leads the way (+4 percent to 85), driven by increased sales of popular low-priced and newer products like Natural Light, Busch, Bud Light Lime and Golden Wheat. Parent company InBev has made a number of changes in business strategy over the past year that appear to be paying off. Results for Miller (+1 percent to 83) and Coors (-2 percent to 81) brands are mixed. Coors in particular is composed of more higher-priced brands compared with Anheuser-Busch and may be feeling the effects of consumers seeking better value for money.
Other breweries are up to 83, an all-time high. That means craft beer, people.
