University of Wisconsin says no to Bud, Miller
• Aug 27th, 2009 • Category: Beer News
You can still listen to University of Wisconsin (alma mater of DRAFT managing editor Jessica Daynor) football games on the radio, but you won’t be hearing any beer ads.
In an effort to curb alcohol abuse, the school officially ended its long-standing advertising relationship with MillerCoors and Anheuser-Busch InBev.
The deals were worth $425,000 annually but school officials say the revenue wasn’t worth the price.
“It hurts the athletic department financially but they are stepping up and taking one for the team,” Vince Sweeney, vice chancellor for university relations, told the Associated Press. “This was an approach that people felt would have a positive impact on the ongoing battle [against alcohol abuse].”
well, that oughtta take care of that pesky college binge drinking problem in one fell swoop.
Yeah, how exactly does that fix things?
Seriously? why not keep the money/deal and just throw in some MADD ads?
Besides who the hell listens to football games on the radio??
oh yeah i forgot to say…
GO USC TROJANS!!
Bummer, but they do serve New Glarus at our student union! That’ll never change.