Kid Rock’s beer arrives
By Noah Davis • Jul 13th, 2009 • Category: Beer Releases
It’s finally here. After months of waiting, Kid Rock’s brew — American Badass Beer — will hit the stands at Comerica Park this weekend during the rocker’s two shows.
The statement from J. Patrick Kenny, CEO of Drinks Americas:
“We will launch American Badass Beer in Michigan starting with Comerica Park and then rolling out to the balance of the Michigan market. Kegs will be available followed by 12 oz. and 22 oz. bottles. We are very excited about the interest we are getting from distributors and retailers driven by consumers looking for the brand. As we said at the start of the partnership with Kid Rock, the beer will be an easy to drink American Style Lager. We look forward to selling a lot of great tasting American Badass Beer.”
Anyone braving the crowds this weekend and want to send us a dispatch? Email us.
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