A drive through NJ Turnpike beer controversy
By Noah Davis • Jul 10th, 2009 • Category: Beer News
Back in April, we told you about Flying Fish Brewing Co.’s Exit Series, a line of beer named after exits on the New Jersey turnpike.
At the time we thought it was a charming tribute to America’s worst road, but various organizations don’t agree. Joe Orlando, a spokesman for the New Jersey Turnpike Authority, thinks the beers will cause people to associate drinking with highways, while Mindy Lazar, executive director of New Jersey’s chapter of Mothers Against Drunk Driving, went one step further.
“The combination of a roadway and advertising for any kind of a beer doesn’t make any kind of sense,” she told the Associated Press. “This is almost a mockery.”
Gene Mueller, president of Flying Fish, responded calmly and rationally to Lazar’s concerns. “The one thing that both of us agree is drinking and driving is never an option,” he said.
We’d imagine Lazar’s exit will not be getting its own beer.
MADD is almost a mockery. Like PETA making cheap headlines on lame stories.
Hooray for Flying Fish on the free marketing. They could not of expected that this would of gotten the press that it did. Only idiots would concoct the idea that this endorses drinking ad driving.
“drinking ad driving” no pun or typo intended.