CBS discovers craft beer
By Noah Davis • Jul 6th, 2009 • Category: Beer News
It’s so cute when mainstream media finally discovers a trend.
Over the July 4th weekend, CBS’ Early Show invited Food & Wine magazine’s Wine Editor Ray Isle on to the show to talk about craft beer. Why a wine editor is taking about beer is beyond us, but the point is that a Big, Important Broadcast gave our little world some love. You have to enjoy that fact.
Isle helped America pair five types of beer — lager, pilsner, kellerweiss (w/lemon), ale and porter — with food, and did a solid, if not spectacular job. (We would have simply turned to our food issue, but to each his own.) But hey, A for effort.
Thanks for playing, CBS.
Ale? Really? That specific a beer style, huh? LOL! There are two fundamental types of beers: ales and lagers. Porters, stouts, ambers, browns… all types of ale.
It’s nice for the craft beer industry to get a nod from mainstream media, but I’m still seeing two factors at play here: 1) mainstream media does not know how to talk to craft beer, and 2) craft beer experts do not know how to talk to mainstream media.
Too bad there isn’t any online video.
Shameless self plug. There was a similar segment on the local news on July 3rd. It was chock full of of inaccuracies so I “fixed” it, and couldn’t help commenting on it was well.
http://www.youtube.com/watch?v=N5X2ZHEo3hA
Agreed, Techcommdood. Its brewer’s responsibility to get the (correct) word out about their beers. That’s what publicists are for!!!
In the UK when Jamie Oliver (celeb chef) introduced “healthy” school meals, the mothers came to school at lunchtime and threw the hamburger, chips and Coca-Cola over the fence; teachers were disciplined for denying kids their lunch, etc