Kid Rock. Beer. July. Comerica Park.
By Noah Davis • Jul 2nd, 2009 • Category: Beer Releases
Kid Rock, whose entry into the craft beer world we’ve been chronicling for some time, is almost ready for his big debut.
Kid Rock’s Badass Beer will be available at the rocker’s shows at Comerica Park on July 17 and 18. So in other words, he’s launching his brew in front of a captive audience of his biggest fans. Talk about brilliant marketing…
Not only that, but the Webberville-based Michigan Brewing Company will start production of the beer on July 4th. Again, with that brilliant marketing thing. Where do we hire these people for our lives?
